Alpino, a health food brand based in Surat, has made an exciting announcement: Bollywood star Shilpa Shetty has joined the company as its brand ambassador and key investor.
This partnership comes right after Alpino successfully raised $1.2 million in its first funding round.
The round included investments from well-known personalities like Paresh Ghelani and angel investors from Aashar Capital.
The Story of Alpino
Alpino was started in 2016 by six friends who had a shared vision of making healthier food options more accessible.
The company specializes in using peanuts to create nutritious products, with their most popular items being peanut butter, super-rolled oats, and super muesli.
What sets Alpino apart is its focus on high-protein food, which is beneficial for anyone looking to maintain a healthy and active lifestyle.
Alpino gained significant attention when it appeared on the reality show Shark Tank India, which helped the brand grow in popularity.
Since then, Alpino has expanded its reach to over 6,000 retail stores across India and has also made its products available in more than 10 countries around the world.
Shilpa Shetty’s Role with Alpino
Shilpa Shetty, known for her commitment to fitness and healthy living, is now a key part of Alpino’s journey.
She is excited to join a brand that aligns with her personal values.
In her statement, Shetty mentioned that she has been a fan of Alpino’s natural peanut butter, which has become a regular item in her home.
She believes in the company’s mission to promote healthier eating and hopes to inspire others to adopt a more balanced diet.
What’s Next for Alpino?
With Shilpa Shetty on board, Alpino has big plans for the future.
The company is focused on growing its offline presence, expanding further into international markets, and introducing new products.
Alpino aims to become a ₹500 crore brand within the next two years. They are also planning to launch over 20 new products in that time.
Chetan Kanani, the CEO and co-founder of Alpino, shared his excitement about working with Shilpa Shetty.
He believes that her passion for health and fitness will motivate more people to embrace a protein-rich diet and a healthier lifestyle.
Conclusion
Alpino’s partnership with Shilpa Shetty marks an important step in the company’s growth.
From its humble beginnings in 2016 to becoming a widely recognized brand, Alpino is now poised to make even bigger strides in the health food industry.
With Shilpa Shetty’s influence and the company’s ambitious goals, Alpino is set to become a leading name in nutritious, high-protein foods.
