Success Story: Anoushka Rele is the Founder & CEO of Polish Me Pretty, a nail extension brand that has quickly made its mark in the Indian beauty industry.
At just 22, Anoushka showcased her entrepreneurial skills on Shark Tank India Season 3, where she wowed the sharks with her vision and passion for her brand.
Her journey from early ventures to establishing a successful business offers inspiration to young entrepreneurs everywhere.
Early Life & Education
Anoushka’s entrepreneurial spirit began at a young age. Before founding Polish Me Pretty, she gained valuable experience from various internships and jobs.
She holds a Diploma in Fashion Communication & Styling from ATLAS SkillTech University and Indian School of Design & Innovation.
Additionally, she earned a Bachelor of Arts in Sociology from University of Mumbai. Her education played a significant role in shaping her creative and business mindset.
Entrepreneurial Journey
Anoushka’s entrepreneurial story began when she launched a cupcake van business with her mother at just 14.
Over the next few years, she experimented with several ventures, including managing Instagram pages to sell stationery and clothes and starting a streetwear brand.
Despite the streetwear brand not succeeding, she learned valuable lessons that prepared her for future success.
In August 2022, Anoushka founded Polish Me Pretty, a ready-to-wear nail extension brand offering handmade, reusable nails with over 200 designs.
Her innovative approach to making nails sustainable and affordable helped her carve out a unique position in the market.
Shark Tank India Journey
On Shark Tank India Season 3, Anoushka pitched Polish Me Pretty, seeking ₹25 lakhs for a 25% stake. Her business model, which featured reusable nails that could be worn up to five times, caught the attention of the sharks.
Peyush Bansal, the founder of Lenskart, saw the potential in Anoushka’s vision and offered ₹50 lakhs for a 25% stake at a ₹1 crore valuation, which she accepted.
This investment marked a turning point for Polish Me Pretty, providing Anoushka with the financial and strategic support she needed to scale her brand.
Polish Me Pretty – The Brand
Polish Me Pretty offers affordable, handmade nail extensions in a wide range of designs.
With a focus on sustainability, the nails are reusable up to five times, providing a cost-effective and eco-friendly option for customers.
Since its launch, the brand has gained traction, thanks to Anoushka’s innovative approach and dedication to quality.
Future Plans
With the Shark Tank investment, Anoushka plans to focus on expanding Polish Me Pretty by increasing marketing efforts and building a young, dynamic team.
She aims to revolutionize the Indian nail care industry, making manicures more affordable and accessible for everyone.
Also Read: Meet Ridhima Arora: Founder of Namhya Foods
Conclusion
Anoushka Rele’s journey from small business ventures to becoming the founder of a successful nail extension brand is a testament to her determination, resilience, and innovative mindset.
Her story serves as an inspiration to young entrepreneurs looking to make their mark in the competitive business world.
With Polish Me Pretty, Anoushka is set to change the way nail care is approached in India, offering a sustainable and stylish solution for all.
