Bhuvan Bam, the celebrated content creator and actor, has recently stepped into the realm of sexual wellness by joining Peppy, a progressive sexual wellness brand, as a co-founder and investor.
Peppy, founded in 2023 by visionary entrepreneurs Devansh Agarwal and Shyamal Gupta, is on a mission to normalize conversations around sexual pleasure in India—a topic that remains taboo in many sections of society.
Investment and Goals
Bam’s association with Peppy is not limited to an endorsement; he is actively involved in driving the brand’s mission to cater to diverse sexual wellness needs.
In May 2024, Peppy successfully secured approximately $500,000 in a pre-seed funding round. This round saw participation from Bam, Rohit Raj (CEO of BBKV Productions), and Dr. Ruchi Gupta, among others.
The company’s current valuation stands at an impressive Rs 50 crore (around $6 million).
Looking ahead, Peppy aims to raise an additional $1–2 million in a seed funding round to expand its market reach and enhance its sales channels.
This planned expansion underscores the founders’ vision to make sexual wellness products more accessible and mainstream in India.
Diverse Product Range
Peppy’s product lineup is thoughtfully curated to enhance sexual wellness and includes personal massagers, candles, and lubricants designed for both men and women.
The brand’s philosophy centers on making sexual wellness products as approachable and guilt-free as everyday items like skincare products or snacks.
By doing so, Peppy aims to empower individuals to embrace intimacy as a natural and healthy part of their lives.
Bhuvan Bam’s Vision
Sharing his vision for Peppy, Bhuvan Bam said, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India… By collaborating with Peppy, I aim to help people overcome these societal norms and empower individuals to embrace their journey toward intimacy with confidence and ease.”
Bam’s commitment to this cause aligns with a broader shift in the Indian market. The sexual wellness sector is gaining momentum, with projections estimating its growth to reach $2.09 billion by 2030.
Bam’s influence as a prominent content creator is anticipated to play a pivotal role in reshaping societal perceptions and encouraging open discussions about intimacy and personal pleasure.
Conclusion
Bhuvan Bam’s involvement with Peppy is a groundbreaking step in destigmatizing conversations around sexual health and wellness in India.
With his backing and vision, Peppy is set to become a trailblazer in the sexual wellness industry, fostering a culture of openness and confidence around intimacy.
This partnership signifies not only a business milestone but also a social movement toward embracing and normalizing sexual wellness in India.
