Conscious Chemist, a popular skincare brand that gained nationwide attention on Shark Tank India, has secured ₹12 crore (approximately $1.4 million) in funding from Atomic Capital, an early-stage venture capital firm.
This strategic investment marks a pivotal moment for the company as it plans to enhance product development, scale operations, and boost its digital presence in India’s booming beauty and personal care market.
Funding Details
- Amount Raised: ₹12 crore
- Investor: Atomic Capital
- Purpose of Funding:
- Scale operations and improve supply chain management.
- Enhance marketing and distribution strategies.
- Launch new products and improve customer experiences using data-driven insights.
Conscious Chemist’s Vision
Robin Gupta, CEO of Conscious Chemist, expressed his excitement about the new funding, calling it a major step in scaling their operations and delivering innovative, science-backed skincare products to Indian consumers.
Gupta shared that this investment will help Conscious Chemist transform the beauty landscape by offering skincare solutions that deliver tangible results, catering to the evolving demands of conscious beauty consumers.
Atomic Capital’s Support
Apoorv Gautam, Founder and Managing Partner at Atomic Capital, expressed confidence in Conscious Chemist’s potential to disrupt the Indian beauty and personal care (BPC) sector.
Gautam highlighted the company’s science-based approach and its alignment with modern consumer needs.
He also noted that the firm aims to help Conscious Chemist achieve its ambitious goal of reaching ₹100 crore annual recurring revenue (ARR) in the coming years.
Growing Indian Beauty Market
The Indian beauty and personal care market is currently experiencing significant growth, with a projected compound annual growth rate (CAGR) of 25%, and it’s expected to reach $34 billion by 2028.
Factors driving this expansion include rising disposable incomes, increased online shopping, a greater focus on self-care, and growing demand for high-quality skincare products.
Conscious Chemist’s Growing Presence
Conscious Chemist has already built a strong customer base, having served over 1 million consumers across platforms such as Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its direct-to-consumer website.
With its commitment to providing affordable yet effective skincare solutions, the brand is well-positioned to capitalize on India’s rapidly expanding beauty market.
Conclusion
The ₹12 crore investment from Atomic Capital will propel Conscious Chemist’s growth, allowing the company to innovate in the skincare industry and cater to the ever-evolving preferences of Indian consumers.
With ambitious expansion plans and a solid market presence, Conscious Chemist is set to become a leading player in India’s beauty and personal care sector.
