HairOriginals, a premium brand specializing in natural hair extensions, has successfully raised $5 million in a Series A funding round.
The investment was co-led by Anicut Growth Fund and 12 Flags Consumer, bringing the company’s total funding to $7.2 million.
The startup, which gained nationwide recognition after its feature on Shark Tank India, aims to utilize this funding to expand its operations, enhance its services, and set up experience centres across the country.
Expansion Plans
With the newly raised funds, HairOriginals plans to:
- Expand its ‘Try-at-Home’ service to 40 cities across India, allowing customers to experience high-quality hair extensions at their convenience.
- Establish 30 experience centres within the next 12 months, providing customers with a physical space to try and purchase products.
- Strengthen its D2C (direct-to-consumer) presence, making its products more accessible and enhancing customer experience.
About HairOriginals
Founded by IIT alumni Jitendra Sharma & Piyush Wadhwani, HairOriginals is a D2C startup offering premium 100% natural hair extensions.
The company has been growing rapidly, reporting 3x business growth year-on-year.
Currently, HairOriginals has partnered with over 1,400 salons across India and has a presence in major airports, including Hyderabad and Coimbatore, through collaborations with Naturals Salon.
Shark Tank India Feature and Growth
HairOriginals gained significant attention after appearing on Shark Tank India, where it impressed investors with its innovative approach and quality-driven products.
The startup secured investment from Peyush Bansal (Lenskart) and Aman Gupta (boAt), further propelling its growth.
Since its television debut, the brand has scaled rapidly, gaining trust and expanding its customer base nationwide.
Industry Impact and Future Goals
The Indian hair extensions and beauty market is growing significantly, with increasing demand for premium-quality products. With this funding, HairOriginals aims to:
- Strengthen its supply chain for better product availability.
- Invest in technology and customer experience to make hair extension services more seamless.
- Expand its brand presence across more cities in India and globally.
Conclusion
The $5 million funding round marks a significant milestone for HairOriginals as it continues its mission to provide high-quality, natural hair extensions across India.
With a strong D2C approach, salon partnerships, and Shark Tank fame, the company is well-positioned for further growth.
