Kook by Pluckk Achieves 10x Revenue Growth in 12 Months

KOOK, a leading brand in the ready-to-cook meal kit industry, has announced an impressive tenfold increase in its monthly revenue, skyrocketing from ₹5 lakh to ₹50 lakh within the past year.

This significant growth underscores KOOK’s ability to adapt to the evolving needs of Indian consumers and its robust market presence.

Nikhil Thatai, Co-founder and Head of Supply Chain Operations at Kook, commented on the achievement: “Our tenfold revenue growth over the past year is a testament to our ability to meet the evolving demands of Indian consumers.

With over 250 dark stores in each city and a projected 4X growth for the current year, KOOK is on track to become a dominant player in India’s ready-to-cook market.”

Expansion into Tier II Cities

Kook is now focusing on expanding its presence into Tier II cities, with meal kits priced as low as ₹99 to attract a broader, younger audience.

The company’s expansion aims to capture the growing demand for convenient meal solutions in emerging markets, further boosting its market presence.

Arpitta Jerath, Co-founder and Head of Product & Innovation at Kook, added: “Our goal is to make cooking a joy rather than a chore.

With our diverse range of meal kits, we offer a perfect blend of taste, convenience, and discovery.

By leveraging quick commerce platforms and expanding our product offerings, we have successfully enhanced convenience and quality in home dining.”

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Strategic Acquisition by Pluckk

Kook’s success aligns with its strategic acquisition by Pluckk, which has further enhanced Pluckk’s product offerings.

This acquisition contributed to Pluckk’s annualized revenue run rate of ₹100 crore during FY 2024, demonstrating the value of the synergy between both brands.

With plans to introduce more meal kits and explore new markets, Kook by Pluckk is well-positioned to dominate India’s ready-to-cook meal kit industry while maintaining its commitment to providing fresh, preservative-free meals.

Kook meal kits are available on platforms like Swiggy Instamart, Zepto, and Nature’s Basket, ensuring wide accessibility.