Leading personal care brand Mamaearth has announced a strategic partnership with fast-growing e-commerce platform Meesho to expand its reach in tier 3 cities and beyond.
The partnership aims to increase Mamaearth’s presence in smaller cities, where online shopping is becoming more popular.
With this partnership, Mamaearth is aiming to achieve an annual recurring revenue (ARR) of ₹100 crore within the next 12 months.
By leveraging Meesho’s vast network, Mamaearth plans to make its products more accessible to consumers in tier 3 and tier 4 cities, areas where the brand has limited visibility.
Meesho, which recently reported 40% sales growth during its mega blockbuster sale, has seen significant growth in non-urban areas.
This surge in online shopping from smaller cities is a trend that Mamaearth wants to leverage.
Also Read: Meesho Temporarily Closes to Focus on Employee Well-Being
Importance of the Partnership
As e-commerce continues to grow in India, especially in smaller cities, the partnership between Mamaearth and Meesho is a major step forward.
Consumers in less urban areas are becoming comfortable with digital platforms, and this collaboration enables Mamaearth to enter this emerging market.
The move also highlights the broader trend of e-commerce penetration in tier 3 and 4 cities, which is reshaping the retail landscape in India.
The collaboration aims to not only boost Mamaearth’s sales but also pave the way for other brands looking to expand into these markets.
By partnering with Meesho, Mamaearth is positioning itself to meet the growing demand for personal care products among new e-commerce users, ensuring greater reach and brand visibility in the country’s growing digital economy.
