Mumbai-based women’s wellness and hygiene brand, Nua, is making waves in the industry with its latest achievement—a ₹35 crore pre-Series C funding round led by Mirabilis Investment Trust.
This round also saw participation from notable investors like Samir Singh (Colgate-Palmolive) and Shuchi Kothari (DSP Family Office).
With this infusion of capital, Nua has now raised a total of $21.5 million from investors, including Lightbox VC, Kae Capital, and Bollywood actress Deepika Padukone.
But Nua’s story is more than just numbers and funding—it’s about empowering women, breaking taboos, and redefining wellness in India.
From Humble Beginnings to a Wellness Revolution
Founded in 2017 by Ravi Ramachandran and Abhishek Ramanathan, Nua began with a simple yet powerful mission: to provide women with safe, toxin-free menstrual care products.
What started with sanitary pads has now blossomed into a comprehensive range of wellness solutions, including:
- Period panties
- Intimate hygiene products
- Cramp-care solutions
- Postpartum care essentials
- Skincare for cyclical acne
The founders’ vision was born out of a desire to address the gaps in the feminine hygiene market, where many products were laden with chemicals and lacked innovation.
Today, Nua is not just a brand—it’s a movement that’s changing the way women experience wellness.
What’s Next for Nua?
With the fresh funding, Nua plans to expand its reach and make its products accessible to more women across India. The brand will focus on:
- Scaling its presence on marketplaces like Amazon, Flipkart, and Zepto
- Partnering with quick commerce platforms for faster delivery
- Expanding into offline retail stores to reach underserved areas
This expansion is a testament to Nua’s commitment to ensuring that every woman, regardless of where she lives, has access to high-quality, chemical-free wellness products.
A Track Record of Success
Nua’s journey so far has been nothing short of remarkable. The brand has achieved:
- 2.5x revenue growth in the past year
- Profitability in Q2 of the current fiscal year
- ₹100 crore net revenue ARR in Q3, with a target of ₹150 crore ARR in the next quarter
These milestones reflect not just financial success, but also the growing trust and loyalty of Nua’s customers.
Innovating for Women’s Needs
Over the past year, Nua has launched several innovative products to address the diverse needs of women, including:
- Extra-long night pads
- Disposable period panties
- Menstrual cups
- Postpartum care products
These products are designed to provide comfort, convenience, and peace of mind, whether it’s during menstruation, postpartum recovery, or everyday intimate care.
Why Nua Matters: A Growing Market and a Social Mission
The global feminine hygiene market is projected to grow from 31.8 billion in 2023 to 66.7 billion by 2033, driven by increasing awareness about menstrual health and the demand for safe, sustainable products.
Nua is at the forefront of this shift, offering toxin-free, eco-friendly alternatives to traditional products.
But Nua’s impact goes beyond business. By addressing menstrual health stigma and providing education around wellness, the brand is playing a crucial role in empowering women to take charge of their health and well-being.
What Sets Nua Apart?
In a market dominated by giants like Whisper, Stayfree, and Sofy, Nua stands out for its:
- Focus on chemical-free, high-quality products
- Personalized approach to women’s wellness
- Commitment to innovation and sustainability
As one customer shared, “Nua’s products have changed the way I experience my periods. They’re not just comfortable—they make me feel cared for.”
A Bright Future Ahead
With strong investor backing, rapid growth, and a mission that resonates with millions of women, Nua is poised to become a household name in India’s wellness industry.
As the brand continues to innovate and expand, it’s not just building a business—it’s creating a legacy of empowerment and care.
