Indian badminton star and Olympic medalist PV Sindhu has officially joined KiranaPro as an investor and brand ambassador.
This marks the first commitment in KiranaPro’s seed funding round, emphasizing Sindhu’s support for the company’s mission to empower local kirana stores with advanced AI-driven solutions.
Sindhu’s Role and Investment
PV Sindhu’s investment in KiranaPro is a key milestone in the startup’s growth.
Alongside her financial contribution, she will act as the official brand ambassador, promoting KiranaPro’s initiative to digitize small retailers and enhance their reach.
IPL 2025 Partnership
In a major boost to its visibility, KiranaPro has appointed PV Sindhu as the official ambassador for the upcoming IPL 2025 season.
This strategic move is expected to significantly enhance brand recognition in the rapidly growing quick commerce sector.
Marketing and Expansion Plans
Sindhu will be featured in multiple digital and traditional media campaigns, helping strengthen KiranaPro’s brand identity.
Additionally, the collaboration is aimed at building trust as KiranaPro expands into Tier 2 and Tier 3 cities, enabling more small retailers to benefit from digital commerce.
About KiranaPro
KiranaPro is an AI-powered quick commerce platform that connects customers with neighborhood kirana stores through the Open Network for Digital Commerce (ONDC).
It is the first ONDC-integrated quick commerce company, allowing access to over seven lakh registered vendors, facilitating rapid growth opportunities for small businesses.
Hyperlocal Model for Community Empowerment
Unlike traditional e-commerce giants, KiranaPro operates on a hyperlocal model, ensuring direct connectivity between customers and local retailers.
This approach strengthens community engagement and promotes economic growth for small businesses.
