Rahul Krishnan, the founder of Bold Care, pulled off a unique and daring marketing move on Twitter.
He did something unexpected—he shared his debit card details with everyone on Twitter and encouraged people to use his card to place orders.
To make things even more interesting, he also posted the OTPs (One-Time Passwords) throughout the day, letting people complete the transactions.
This risky but smart move turned out to be a huge success. Here’s why:
1. Low-Cost Marketing: Rahul likely paid for around 200 orders, which would have cost him about ₹2 lakhs. This is much cheaper than what it usually costs to get an influencer to promote a product. Despite the lower cost, the impact was massive.
2. Viral Success: The post quickly went viral, reaching over 5 million views. The unusual and bold nature of the campaign grabbed the attention of not only Twitter users but also people on other social media platforms.
3. Growing Follower Base: Rahul’s Twitter following grew by over 10,000 new followers thanks to this campaign. These followers aren’t just numbers—they represent a larger, engaged audience that could be valuable for future promotions.
4. Social Media Buzz: This campaign became the talk of the town on social media. People were intrigued and entertained, which led to a lot of discussions and shares, further spreading the word.
A Lesson in Creative Marketing
Rahul Krishnan’s Twitter campaign shows how creativity and boldness can lead to big success in marketing.
Sometimes, thinking outside the box and taking a risk can bring better results than traditional methods.
By trying something new, Rahul not only saved money but also gained a lot of attention and built a stronger connection with his audience.
In a world where so many ads and promotions go unnoticed, this campaign stood out for its creativity and effectiveness.
It’s a reminder that in the world of social media, being innovative can really pay off.
