Success Story Of Saumya Kabra
Saumya Kabra, the founder & CEO of Confetti Gifts, established the Jaipur-based gift brand in 2019. Initially focusing on corporate gifting, the brand has shifted its focus to direct-to-consumer (D2C) offerings.
Confetti’s mission is to offer customers a refreshing gifting experience and a platform to explore unique and extraordinary gift ideas for their loved ones.
Saumya started the company with just an investment of Rs 50,000, and now it has generated a turnover of Rs 5 crore this year, despite the challenges.
Come along with us as we explore Saumya’s amazing story, the way the brand has grown, and how it’s changing the world of gift-giving in India.
Saumya Kabra’s Early Life and Education
Saumya completed her Bachelor of Business Administration (BBA) with a focus on Business Administration and Management from St. Xavier’s College, Jaipur, in the years 2014 to 2017.
Eager to expand her knowledge, she further pursued her Master’s degree in Innovation Management and Entrepreneurship at The University of Manchester from 2017 to 2018.
Birth of Confetti Gifts
Every entrepreneurial journey begins with identifying a gap.
In 2019, after completing her MBA in the UK, Saumya returned to India. Her quest for ordering special treats for friends led to a realization , there was no platform that seamlessly combined ‘personalization and the emotions of the sender.
According to Saumya, “The available gifting options were very basic and didn’t really consider individual emotions. The variety was very limited, and there was nothing that honored an individual’s taste or likeness.”
In response, she founded Confetti Gifts in 2019, investing an initial Rs 50,000 from her personal savings.
During this time, the government’s Digital India campaign was flourishing, fostering a conducive environment for the growth of online and e-commerce businesses.
This initiative not only supported the general boom in the digital sector but also played a vital role in helping Confetti establish its market presence in India.
According to Technopak, “The total size of the Indian gifting industry is about Rs 250,000 crore.”
This report emphasizes the vast potential and scope for growth within the gifting sector, with Confetti poised to make a significant impact.
Confetti Gifts Unique Approach
In the beginning, only people who knew about Confetti Gifts would buy their products. Soumaya often felt disappointed because of this.
But later, she understood how the market works and used online platforms like social media to show her products.
By sharing pictures and videos on social media, more people learned about the business. As they got more orders, the team grew from one person to about 40.
Saumya Kabra, a female entrepreneur, always supports women to be independent. Many of the team members are women.
Confetti Gifts really focuses on handmade crafts, which people who love art appreciate.
This not only makes customers like the products, but it also helps artists make money and keeps art and culture alive.
Confetti Gifts Corporate Clients
Currently, Confetti Gifts caters to 1300 consumers every month through its website.
The brand partnered with big companies like Amazon, IBM, Adobe, Razorpay, and more, making special gifts for their employees. This has strengthened its presence among B2B clients.
Saumya Kabra’s Award
Saumya Kabra received the Youth Icon Award 2021 from the Federation of Rajasthan Trade & Industry, presented by Honble Cabinet Minister of MSME, Mr. Narayan Rane.
Conclusion
In a world where gifting has evolved beyond a simple exchange of material goods, Saumya Kabra and Confetti Gifts stand as pioneers.
Their dedication to personalization and emotional connection has not only set them apart in the market but has also contributed significantly to the dynamic growth of the Indian gifting landscape.
Saumya’s entrepreneurial spirit and the success story of Confetti Gifts serve as an inspiration for those aspiring to make a meaningful impact in the business world.
If you enjoy success stories that inspire, read more in our success stories section for motivation.
If you appreciate this story, feel free to share it with your friends and family.
