Utsav, a fast-growing spiritual tech startup, has successfully raised ₹6.35 crore in a funding round led by Equanimity Investments, with participation from India Quotient.
The investment, announced on January 31, 2025, will help the startup expand its operations in India and internationally, improve technology, and hire more talent.
What is Utsav?
Founded in 2021 by Ankita De, Sourajit Basu, and Prajata Samanta, Utsav is a digital platform that connects devotees with religious services online. The platform allows users to:
- Book pujas online 🕉️
- Receive prasad at home 📦
- Consult priests virtually 🙏
Currently, Utsav gets over 3 lakh organic monthly visitors and has partnered with 60+ temples across northern, eastern, and western India.
The startup aims to increase partnerships to 100 temples within the next year, with a special focus on South Indian spiritual locations like Madurai and Rameshwaram.
Future Plans
Utsav is also focusing on serving Non-Resident Indians (NRIs) who wish to stay connected to their religious traditions from abroad.
In addition, the startup plans to launch an e-commerce section offering:
- Jyotirlingas
- Rudraksha malas
- Yantras from famous temples
This move will create a comprehensive online spiritual ecosystem, making religious products and services easily accessible.
Growing Demand for Spiritual Tech in India
The Indian spiritual and devotional tech market has seen rapid growth, especially with events like the Maha Kumbh Mela increasing religious engagement.
With more people seeking online puja services and temple offerings, Utsav is well-positioned to tap into this rising demand.
Conclusion
With this funding, Utsav plans to scale its technology, expand to new regions, and strengthen its team.
The startup is bringing tradition and technology together, making religious services more accessible for devotees across India and beyond.
