Praween Kr and Sindhu Kr, the founders of The Coco Love, began their venture in Tamil Nadu in 2023.
Their company creates special chocolates to make people feel more romantic.
Both founders are serial entrepreneurs and alumni of prestigious institutes NIFT AND IIM-C.
With 10 years of D2C experience, they built a successful bootstrapped brand in clothing (Young Trendz).
Together, they complement each other’s strengths, fueling each other’s creativity and drive. With Praween’s business acumen and Sindhu’s artistic vision, they make the perfect team.
Birth of The Coco love
In countries like India, where discussions about s*xual health are still somewhat taboo, people are gradually becoming more open to the topic.
However, many still prefer to keep their interest in traditional aphrodisiacs like shilajit and ashwagandha private.
Praween Kr, a 31-year-old entrepreneur from Tamil Nadu, noticed this trend and wanted to offer discreet solutions for this need.
After extensive research, Praween discovered that dark chocolate can also help boost libido.
This is because dark chocolate contains special compounds like phenylethylamine and serotonin, which can uplift mood.
Additionally, certain components of dark chocolate may improve heart health and blood flow, indirectly contributing to heightened excitement.
However, it’s important to recognize that individual responses may vary, so consulting a doctor for personalized advice is advisable.
This revelation inspired Praween to develop a range of products aimed at openly enhancing couples’ s*x drive.
In December 2023, driven by love and determination, The Coco Love was born as a symbol of passion in Tamil Nadu.
With an initial investment of Rs. 10 lakh, the brand introduced four enticing flavors: Crunchel, Enchanta, Fruition, and Velveto, each designed to tantalize the senses.
These special chocolates, crafted to ignite romance, are priced between Rs. 699 and Rs. 899.
The Coco Love: Discovering the Perfect Blend
Before The Coco love libido-boosting chocolates were ready to be sold, the founders, Praween Kr and Sindhu, spent six months testing different ingredients.
At first, they mixed chocolate with things like shilajit and ashwagandha to make it more libido-boosting, but it didn’t taste good, it was bitter and smelled bad.
So, they added berries and dry fruits to make it tastier. This new recipe worked perfectly!
In addition to ashwagandha, shilajit, berries, and dry fruits, Cocolove chocolates also contain saffron and vitamin E.
Praween explained that regular chocolates you find in stores mostly have about 6–8 percent cocoa, with the rest being milk and sugar.
But Cocolove’s special chocolates have a whopping 45 percent cocoa! They make their chocolate bars from cocoa beans.
Ethical Sourcing and Production
At the heart of The Coco love’s philosophy lies a commitment to ethical sourcing and production.
While cocoa beans are responsibly harvested from Idukki in Kerala, other ingredients are meticulously selected from trusted partners across India.
The brand’s dedication to quality extends to its manufacturing process, which prioritizes the preservation of natural chocolate properties.
Marketing Strategies of The Coco Love
To see if people wanted to buy their product, Praween put ads on Google and Facebook that were aimed at specific groups of people. It worked well, and lots of people seemed interested.
Even though they couldn’t advertise their product everywhere because of some rules about showing certain content, The Cocolove found a clever way around it.
They teamed up with popular internet personalities (Influencer Marketing) to make sure their message got to the right people. This helped them reach more customers and grow their business.
Market Potential
The market potential is expected to be huge in the upcoming year.
1. S*xual wellness market in India
The s*xual wellness market in India was valued at $453 million in 2015 and estimated to have reached $1.63 billion by 2020, with projections to reach $2 billion by 2020.
The growth is indicative of increasing openness and demands for products that enhance intimate wellness, aligning with the unique value proposition of The Coco Love chocolates.
2. Indian Chocolate Gifting Market
The Indian chocolate market is experiencing substantial growth driven by increasing consumer preference for premium and specialty chocolates.
The overall trend towards premiumization and the cultural significance of gifting in India suggest a sizable opportunity for innovative products like The Coco Love.
Unexpected Success
Coco love has had an amazing start! In just one month, they’ve made Rs 15 lakh in sales. In one interview, Praween, the founder, shared something unexpected: it’s not just young people buying their chocolates.
It’s mostly older married couples, especially those married for 3–4 years. What’s even more interesting? 60% of their customers are women!
They’ve set big goals for next year, aiming for Rs 2–3 crore in sales in FY 24-25.
Future Endeavors
With ambitious revenue targets for the coming years, The Cocolove aims to expand its reach through retail presence and strategic partnerships.
Plans to enter the international market underscore the brand’s vision for global recognition and growth.
A Vision for The Coco Love
Looking ahead, Praween and Sindhu envision The Cocolove as more than just a brand; they aspire to make it a symbol of love and intimacy, redefining romance with every chocolatey indulgence.
Their ultimate goal is to become an integral part of every couple’s journey, making each moment special and memorable.
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If you want to read more about such founder journeys, you can visit our Founder Stories page.
