Way2News, a hyperlocal news platform based in Hyderabad, has successfully raised $14 million (approximately INR 117 crore) in its Series B funding round.
The round was led by existing investor WestBridge Capital, with additional participation from venture capitalist Sashi Reddi.
Expansion Plans and Technological Enhancements
Founded in 2015 by Raju Vanapala, Way2News has positioned itself as a leader in short-format news, catering to users in eight vernacular languages.
The platform leverages a network of around 8,000 reporters to provide hyperlocal content tailored to regional audiences.
With the newly raised capital, Way2News plans to enhance its operations and technology, expanding its reach across South India.
Currently dominant in Andhra Pradesh, Telangana, and Tamil Nadu, the company is eyeing new markets in Karnataka and Kerala.
User Engagement and Revenue Goals
Way2News boasts over 15 million monthly active users and more than 50 million app downloads.
The platform primarily generates revenue through local advertising and aims to increase its monthly revenue from INR 6 crore to INR 8 crore by March 2025.
As it continues to grow, Way2News envisions becoming the go-to platform for vernacular content in India, enabling deeper community engagement and offering hyper-relevant news to its users.
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